How to Get Started with Social Media
So you have decided your bank needs a social media presence - great - now what? Before creating your social media accounts, use this Get Started Guide to outline important steps for a successful social media strategy.
In this guide you'll learn:
- How to determine your purpose and company voice
- How to organize & structure your social media team
- What to include in a social media policy
- What tools you'll need for monitoring and archiving social media activity